Meet the Lecturers
Kobe Millet is Associate Professor at the Marketing Department of the Vrije Universiteit Amsterdam (VU). He has a Master’s degree in Psychology and obtained his PhD in Marketing, both from the KULeuven, Belgium. After his PhD he obtained a post-doctoral fellowship of the Research Foundation Flanders (FWO) before starting as Assistant Professor at the VU. He has an interdisciplinary profile and his work has been published accordingly in several academic journals in business, psychology or multidisciplinary. His current research interests include: the role of biological drivers, threats and the self & identity in (consumer) decision making; consumer responses on automation (in different domains/applications); prosocial and selfish behavior; irrationality in general.