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Meet the Lecturers


Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization.