![The Design and Targeting of Compliance Promotions](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/b12681feed367de83c4fc544c38809c6_0732-2399-10.jpg)
![placeholder](https://businessdatascience.nl/media/cache/person_profile_image_top/media/person/image/5c3cb98176f0910871b9bdee_photo_roos-1.jpg)
Jason Roos
Biography
I work at Erasmus University, where I am an Associate Professor of Marketing in the Rotterdam School of Management. I earned my PhD from Duke University. My research has been published in Marketing Science and Management Science, and I am a recepient of the INFORMS Society for Marketing Science Dissertation Award.
My research considers questions in the areas of entertainment and information goods, digital advertising, and other online phenomena. I also study how behavioral scientists conduct experiments. I especially interested in settings where information, learning, and other types of adaptation affect choice. I use methods from Bayesian econometrics, structural causal models, and multivariate statistics. My current analytical toolkit includes R, Stan, SQL, Python, and C++.
Key publications
![The Design and Targeting of Compliance Promotions](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/b12681feed367de83c4fc544c38809c6_0732-2399-10.jpg)
![The Effect of Links and Excerpts on Internet News Consumption](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/f6263c7ddd03ae3443dc89adc1ccbbe3_0022-2437-5.jpg)
![When Kerry Met Sally: Politics and Perceptions in the Demand for Movies](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/f797f8355bb6fd47b544c0a56b24b020_6533c826217e068966db6fa93e0c28cf_0025-1909.jpg)
![A Keyword History of Marketing Science](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/b12681feed367de83c4fc544c38809c6_0732-2399-3.jpg)
Publications
Daljord, Ø., Mela, C., Roos, J., Sprigg, J. and Yao, S. (2023). The Design and Targeting of Compliance Promotions Marketing Science, 42(5):866--891.
Roos, J., Mela, C. and Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption Journal of Marketing Research, 57(3):395--421.
Roos, J. and Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies Management Science, 60(7):1617--1631.
Mela, C., Roos, J. and Deng, Y. (2013). A Keyword History of Marketing Science Marketing Science, 32(1):8--18.