Korkames, J., Stanley, T. and Stremersch, S. (2026). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, 43(1):131--151.
643 key publications
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Keller, K. and Guyt, J. (2026). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, 90(3):59--80. -
Farace, S., Ordenes, F.V., Herhausen, D., Grewal, D. and Ruyter, K.D. (2026). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, 90(1):132--151. -
Carson, E., Lamoreaux, P., Simnett, R., Thürheimer, U. and Vanstraelen, A. (2026). Establishment of National Public Audit Oversight Boards: Descriptive Evidence and Implications for Audit Quality Journal of Accounting Research, 64(1):127--180. -
van den Broek, E., Sergeeva, AnastasiaV. and Huysman, M. (2026). Is There Fairness in AI? Journal of Management Studies, 63(6):3494--3531. -
Klyver, K., Hou, Y., van Burg, E. and Elfring, T. (2026). Network Agency in Entrepreneurship: A Synthesis and Outlook Entrepreneurship Theory and Practice, 50(1):313--349. -
Landsman, V. and Stremersch, S. (2026). The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry Journal of Marketing Research, 63(2):298--321. -
Herhausen, D., de Jong, D. and Grewal, D. (2026). In-Store Advertising with Digital Signage Journal of Marketing, 90(3):81--103. -
Heilmann, C. and Szymanowska, M. (2026). The Ethics of FIRE Journal of Business Ethics, 205(4):829--844. -
Juodis, A. and Reese, S. (2026). Five lessons for applied researchers from twenty years of common correlated effects estimation Journal of Econometrics, 253. -
Huysman, M. (2026). Studying AI in the Wild: Reflections from the AI@Work Research Group Journal of Management Studies, 63(2):315--334. -
Terovitis, S. and Vladimirov, V. (2026). How Financial Markets Create Superstars Review of Financial Studies. -
Bayerl, A., Schoenmueller, V., Goldenberg, J. and Stahl, F. (2026). The Weekend Effect in Online Reviews Journal of Marketing Research, 63(2):211--233. -
Moussa, K., Blasques, F. and Koopman, S.J. (2026). Extremum Monte Carlo Filters: Signal Extraction via Simulation and Regression Journal of Business and Economic Statistics, 44(3):840--852. -
Lehmann, J., Berends, H., Berente, N. and Tumbas, S. (2026). Architectural Learning in the Professional 3D Printing Ecosystem: Proxies and the Complementarity Space Organization Science, 37(1):157--185. -
Qu, J., Khapova, SvetlanaN. and Tang, Y. (2026). Bottom-up innovation under uncertainty: the role of face concerns in shaping overt and covert innovation across cultures Journal of International Business Studies, 57(3):338--355. -
Lange, R.J., van Os, B. and van Dijk, D. (2026). Implicit score-driven filters for time-varying parameter models Journal of Econometrics, 255:1--21. -
Alves, R., Ma, Y. and Szymanowska, M. (2026). The Information Content of Commodity Futures Markets Management Science. -
Beutner, E., Lin, Y. and Lucas, A. (2026). Consistency, distributional convergence, and optimality of time-varying parameters in score-driven models Journal of Econometrics, 255:1--21. -
Mayer, A. and Massmann, M. (2026). Least Squares Estimation in Nonstationary Nonlinear Cohort Panels with Learning from Experience Journal of Business and Economic Statistics, 44(1):334--347.