Bijwaard, G. and Franses, P.H. (2009). The effect of rounding on payment efficiency Computational Statistics and Data Analysis, 53(4):1449--1461.
Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104.
Kleibergen, F. (2009). Tests of risk premia in linear factor models Journal of Econometrics, 149(2):149--173.
Prins, R., Verhoef, P. and Franses, P.H. (2009). The impact of adoption timing on new service usage and early disadoption International Journal of Research in Marketing, 26(4):304--313.
Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.
van de Velden, M., Groenen, P. and Poblome, J. (2009). Seriation by constrained correspondence analysis: A simulation study Computational Statistics and Data Analysis, 53(8):3129--3138.
van Everdingen, Y., Fok, D. and Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff Journal of Marketing Research, 46(5):637--652.
Mom, T., Van den Bosch, .A.J. and Volberda, H. (2009). Understanding variation in manager's ambidexterity: Investigating direct and interaction effects of formal structural and personal coordination mechanisms Organization Science, 20(4):812--828.
Pennings, E. and Altomonte, C. (2009). Domestic plant productivity and incremental spillovers from foreign direct investment Journal of International Business Studies, 40(7):1131--1148.
Bleichrodt, H., Schmidt, U. and Zank, H. (2009). Additive utility in prospect theory Management Science, 55(5):863--873.
van Bekkum, S., Pennings, E. and Smit, H. (2009). A Real Options Perspective on R&D Portfolio Diversification Research Policy, 38(7):1150--1158.
Koopman, S., Shephard, N. and Creal, D. (2009). Testing the assumptions behind importance sampling Journal of Econometrics, 149:2--11.
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.
Jansen, .J.P., Tempelaar, M., Van den Bosch, .A.J. and Volberda, H. (2009). Structural differentiation and ambidexterity: The mediating role of integration mechanisms Organization Science, 20(4):797–811.
van Diepen, M., Donkers, B. and Franses, P.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188.
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.
Blasius, J., Greenarcre, M., Groenen, P. and van de Velden, M. (2009). Special issue on correspondence analysis and related methods Computational Statistics and Data Analysis, 53(8):3103--3106.
Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153.
Paap, R., Segers, R. and van Dijk, D. (2009). Do leading indicators lead peaks more than troughs? Journal of Business and Economic Statistics, 27(4):528--543.
Stremersch, S. and Van Dyck, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30.