Strategy, Entrepreneurship and Innovation
This research field develops theoretical foundations and empirical insights into business strategy, entrepreneurship, and innovation. Data science approaches serve both as method and subject of research. Data science advances the types of evidence, analytical methods, and quantitative techniques that support strategic decision-making. Moreover, this research field examines how data science approaches are used in entrepreneurial business models and product innovations and how they transform organizations and their strategies.
Strategy, Entrepreneurship and Innovation
This research field develops theoretical foundations and empirical insights into business strategy, entrepreneurship, and innovation. Data science approaches serve both as method and subject of research. Data science advances the types of evidence, analytical methods, and quantitative techniques that support strategic decision-making. Moreover, this research field examines how data science approaches are used in entrepreneurial business models and product innovations and how they transform organizations and their strategies.
Our people
Fellows and Faculty
Fellows and Faculty
PhD Students
PhD Students
Key publications
Klyver, K., Hou, Y., van Burg, E. and Elfring, T. (2026). Network Agency in Entrepreneurship: A Synthesis and Outlook Entrepreneurship Theory and Practice, 50(1):313--349.
Huysman, M. (2026). Studying AI in the Wild: Reflections from the AI@Work Research Group Journal of Management Studies, 63(2):315--334.
Lehmann, J., Berends, H., Berente, N. and Tumbas, S. (2026). Architectural Learning in the Professional 3D Printing Ecosystem: Proxies and the Complementarity Space Organization Science, 37(1):157--185.
van den Broek, E., Sergeeva, AnastasiaV. and Huysman, M. (2026). Is There Fairness in AI? Journal of Management Studies, 63(6):3494--3531.
Qu, J., Khapova, SvetlanaN. and Tang, Y. (2026). Bottom-up innovation under uncertainty: the role of face concerns in shaping overt and covert innovation across cultures Journal of International Business Studies, 57(3):338--355.
Upcoming events
Seminar
| Amsterdam | 12:00 - 13:00
Lifting the Curtain on AI Use through Donated Conversations:...
Ward van Zoonen (University of Jyväskylä, Finland and Vrije Universiteit Amsterdam)
- ABRI Seminar (Vrije Universiteit)
Seminar
| Amsterdam | 12:00 - 13:00
Algorithmic Stigmatization: How Platform Governance Systems...
Neva Bojovic (KEDGE Business School, Bordeaux, France)
- ABRI Seminar (Vrije Universiteit)
Workshop
| Amsterdam | 09:30 - 17:00
Workshop: AI and Human Behavior
To be announced
- CREED Seminars
Academic Distinctions
August 15, 2026
Vittoria Scalera appointed as the new Director of Graduate...
Vittoria Scalera
May 13, 2026
Marleen Huysman awarded Marie Skłodowska-Curie grant to study...
Marleen Huysman
May 01, 2026
Thomas Peeters appointed as Professor of Strategy Economics...
Thomas Peeters