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Home | People | Wendy Günther
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Wendy Günther

Faculty

University
Vrije Universiteit Amsterdam
Research field
Strategy and Entrepreneurship and Innovation

Biography

Wendy Günther is a researcher at the KIN Center for Digital Innovation, Vrije Universiteit Amsterdam (VU). She holds a Bachelor’s degree in Computer Science from the University of Amsterdam, a Master’s diploma in “ICT in Business” from Leiden University, and a PhD from the VU, School of Business and Economics. Her research focuses on how organizations can successfully leverage data as strategic resources. This includes studying how organizations develop and implement data-driven strategies; how traditional organizations transform into data-driven organizations, and how organizations can develop, manage, and integrate data-driven solutions effectively and responsibly.