Panikos Georgallis is an Associate Professor of Strategy at the Amsterdam Business School, University of Amsterdam (UvA). He holds a PhD in Strategic Management from HEC Paris. Panikos is the recipient of the SO WHAT! award for scholarly contribution by Strategic Organization, and his papers have received several awards and finalist positions at major management and sustainability conferences. His current research examines the emergence and evolution of sustainable markets, business-civil society interactions, and organizational responses to climate change.

Key words: Strategy and sustainability; Social movements and markets; Industry emergence; Sustainability policy.