Sood, A., Kappe, E. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77.
20 key publications
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Urban, G., Liberali, G., Bordley, R., Macdonald, E. and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.
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Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140.
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Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.
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Buser, T., Niederle, M. and Oosterbeek, H. (2014). Gender, competitiveness and career choices Quarterly Journal of Economics, 129(3):1409--1447.
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Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367.
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Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772.
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Hauser, J., Liberali, G. and Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.
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Bos, C., Koopman, S. and Ooms, M. (2014). Long memory with stochastic variance model: A resursive analysis for U.S. inflation Computational Statistics and Data Analysis, 76(August):144--157.
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Almeida Camacho, N., de Jong, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.
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Tarakci, M., Ates, N.(., Porck, J., van Knippenberg, D., Groenen, P. and de Haas, M.(. (2013). Strategic Consensus Mapping: A New Method for Testing and Visualizing Strategic Consensus Within and Between Teams Strategic Management Journal, 35(7):1053--1069.
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Stam, W., Arzlanian, S. and Elfring, T. (2014). Social Capital of entrepreneurs and small firm performance: A meta-analysis of temporal and contextual contingencies Journal of Business Venturing, 29(1):152--173.
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Peters, F. and Wagner, A. (2014). The executive turnover risk premium The Journal of Finance, 69(4):1529--1563.
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Szymanowska, M., de Roon, F., Nijman, T. and van den Goorbergh, R. (2014). An Anatomy of Commodity Futures Risk Premia The Journal of Finance, 69(1):453--482.
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Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146.
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Battarra, M., Erdogan, G. and Vigo, D. (2014). Exact Algorithms for the Clustered Vehicle Routing Problem Operations Research, 62(1):58--71.
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Kontoghiorghes, ErricosJ., Van Dijk, HermanK., Belsley, DavidA., Bollerslev, T., Diebold, FrancisX., Dufour, J.M., Engle, R., Harvey, A., Koopman, S.J., Pesaran, H., Phillips, PeterC.B., Smith, RichardJ., West, M., Yao, Q., Amendola, A., Billio, M., Chen, CathyW.S., Chiarella, C., Colubi, A., Deistler, M., Francq, C., Hallin, M., Jacquier, E., Judd, K., Koop, G., Lütkepohl, H., MacKinnon, JamesG., Mittnik, S., Omori, Y., Pollock, D.S.G., Proietti, T., Rombouts, JeroenV.K., Scaillet, O., Semmler, W., So, MikeK.P., Steel, M., Taylor, R., Tzavalis, E., Zakoian, J.M., Peter Boswijk, H., Luati, A. and Maheu, J. (2014). CFEnetwork: The Annals of computational and financial econometrics: 2nd issue Computational Statistics and Data Analysis, 76:1--3.
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Menkveld, A. and Hendershott, T. (2014). Price Pressures Journal of Financial Economics, 114(3):405--423.
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Li, T., Kauffman, R., van Heck, E., Vervest, P. and Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy Information Systems Research, 25(2):345--363.
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Albrecht, J., Gautier, P. and Vroman, S. (2014). Efficient Entry in Competing Auctions American Economic Review, 104(10):3288--3296.