Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.

• Affiliated authors
  Dennis Fok, Peter Verhoef
• Publication year
  2014

• Journal
  International Journal of Research in Marketing