• Graduate Program
    • Why study Business Data Science?
    • Research Master
    • Admissions
    • Course Registration
    • Facilities
    • Browse our Courses
    • PhD Vacancies
  • Research
  • Browse our Courses
  • Events
    • Events Calendar
    • Events archive
    • Tinbergen Institute Lectures
    • Summer School
      • Deep Learning
      • Economics of Blockchain and Digital Currencies
      • Foundations of Machine Learning with Applications in Python
      • Machine Learning for Business
      • Marketing Research with Purpose
      • Sustainable Finance
      • Tuition Fees and Payment
      • Tinbergen Institute Summer School Program
    • Annual Tinbergen Institute Conference archive
  • News
  • Alumni

Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.

  • Affiliated authors
    Dennis Fok, Peter Verhoef
  • Publication year
    2014
  • Journal
    International Journal of Research in Marketing
View publication