![](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/6729f2ae1403e40e435f419c24c5ff50_0167-8116-6.jpg)
Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.
-
Affiliated authorsDennis Fok, Peter Verhoef
-
Publication year2014
-
JournalInternational Journal of Research in Marketing