Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, :.
106 key publications
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Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, J.George and Teo, C.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, :. -
Liadeli, G., Sotgiu, F. and Verlegh, P. (2022). A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales Journal of Marketing, :. -
Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2022). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, :. -
Hoffman, DonnaL., Moreau, C.Page, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6. -
Dellaert, BenedictG.C., Johnson, EricJ., Duncan, S. and Baker, T. (2022). Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice Journal of Marketing, :. -
Stremersch, S., Winer, R.S. and Almeida Camacho, N.M. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :. -
Bernritter, StefanF., Ketelaar, P. and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702. -
Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2021). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, :. -
Jacobs, B., Fok, D.(. and Donkers, A.(. (2021). Understanding Large-Scale Dynamic Purchase Behavior Marketing Science, 40(5):844--870. -
Avagyan, V., Camacho, N., Van der Stede, WimA. and Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk International Journal of Research in Marketing, :. -
Chen, X., van der Lans, R. and Trusov, M. (2021). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Management Science, :. -
Liberali, G.(. and Ferecatu, A.(. (2021). Morphing for Consumer Dynamics: Bandits Meet HMM Marketing Science, Accepted:. -
Dorotic, M., Fok, D., Verhoef, PeterC. and Bijmolt, TammoH.A. (2021). Synergistic and cannibalization effects in a partnership loyalty program Journal of the Academy of Marketing Science, 49(5):1021--1042. -
Babic-Rosario, A., Sotgiu, F. and de Valck, K. (2020). Conceptualizing the electronic word-of-mouth process.: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448. -
Ikonen, I., Sotgiu, F., Aydinli, A. and Verlegh, PeeterW.J. (2020). Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis Journal of the Academy of Marketing Science, 48(3):360--383. -
Guyt, J. and Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events Journal of Marketing, 84(2):92--113. -
Chen, X., Van der Lans, R. and Trusov, M. (2020). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. forthcoming Management Science, :. -
Donkers, B., Dellaert, B.G.C., Waisman, R.M. and Haubl, G. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults Journal of Marketing Research, 57(6):1096--1112. -
Guitart, I.A. and Stremersch, S. (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales Journal of Marketing Research, :.