Farace, S., Ordenes, F.V., Herhausen, D., Grewal, D. and Ruyter, K.D. (2025). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, :.
114 key publications
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\Van Crombrugge\, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :. -
Stremersch, S., Korkames, J. and Stanley, T. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :. -
Bernritter, StefanF., Danatzis, I., Möller-Herm, J. and Sotgiu, F. (2025). Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games International Journal of Research in Marketing, :. -
Libai, B., Rosario, \.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, \P.K.\, \van der Lans\, R., Lanz, A., Li, \H.Alice\, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Guyt, J., van Lin, A. and Keller, K. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, :. -
\Van Crombrugge\, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, :. -
Orazi, DavideC., Hamby, A., Herhausen, D., van Laer, T., Ludwig, S., Gonsalves, C. and Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Journal of the Academy of Marketing Science, :. -
Smith, K.M., Kleijnen, M., Bart, Y., Pauwels, K. and Hulland, J. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games? International Journal of Research in Marketing, :. -
Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672. -
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Stremersch, S., Cabooter, E., Guitart, \IvanA.\ and Camacho, N. (2024). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, 53:29--51. -
Stremersch, S. (2024). How can academics generate great research ideas?: Inspiration from ideation practice International Journal of Research in Marketing, 41(1):1--17. -
Aranda, A., Vaara, E., Etchanchu, H. and Guyt, J. (2024). Discursive struggles and contested stigma extensions: Explaining the gradual stigmatization of the U.S. tobacco industry Organization Science, :. -
Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :. -
Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410. -
Hariharan, \.G., Landsman, V. and Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff International Journal of Research in Marketing, 41(3):567--588. -
Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65. -
Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.