95 key publications

• 

  Ghosh, M., Dutta, S. and Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4):664--679.

• 

  Dellaert, B. and Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity Journal of Marketing Research, 42(2):219--227.

• 

  Stremersch, S. and Verhoef, P. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4):585--594.

• 

  Wendel, S. and Dellaert, B. (2005). Situation variation in consumers' media channel consideration Journal of the Academy of Marketing Science, 33(4):575--584.

• 

  Wuyts, S.(., Stremersch, S., van den Bulte, C. and Franses, P.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.

• 

  Wuyts, S.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100.

• 

  van den Bulte, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544.

• 

  Stremersch, S. and Tellis, G. (2004). Understanding and managing international growth of new products International Journal of Research in Marketing, 21(4):421--438.

• 

  Donkers, B., Franses, P.H. and Verhoef, P. (2003). Selective Sampling for Binary Choice Models Journal of Marketing Research, 40(4):492--497.

• 

  Tellis, G., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208.

• 

  Stremersch, S., Weiss, M., Dellaert, B. and Frambach, R. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350.

• 

  Verwaal, E. and Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle Journal of International Business Studies, 33(3):603--613.

• 

  Stremersch, S. and Tellis, G. (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing Journal of Marketing, 66(1):55--72.

• 

  Dellaert, BenedictG.C., Arentze, TheoA., Bierlaire, M., Borgers, AloysW.J. and Timmermans, HarryJ.P. (1998). Investigating Consumers’ Tendency to Combine Multiple Shopping Purposes and Destinations Journal of Marketing Research, 35(2):177--188.

• 

  Dellaert, B., Borgers, A. and Timmermans, H. (1996). Conjoint choice models of joint participation and activity choice International Journal of Research in Marketing, 13(3):251--264.