Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.
7 key publications
-
-
Liberali, G. and Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models Marketing Science, 41(4):341--366. -
Hoffman, DonnaL., Moreau, C.Page, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6. -
Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., De Ruyter, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161. -
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, J.George and Teo, C.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, 68(3):1591--1594. -
van Ewijk, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning International Journal of Research in Marketing, 39(4):967--987. -
van Ewijk, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry International Journal of Research in Marketing, 39(1):288--312.