114 key publications

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  Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.

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  \Almeida Camacho\, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.

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  Schellekens, GabyA.C., Verlegh, PeeterW.J. and Smidts, A. (2010). Language Abstraction in Word of Mouth Journal of Consumer Research, 37(2):207--223.

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  Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.

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  Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567.

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  Stremersch, S., Lehmann, D. and Dekimpe, \.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.

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  Stremersch, S. and Lehmann, D. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258.

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  Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.

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  Donkers, B., \van Diepen\, M. and Franses, \.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133.

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  Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104.

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  \van Diepen\, M., Donkers, B. and Franses, \.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188.

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  Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153.

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  Stremersch, S. and \Van Dyck\, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30.

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  Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.

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  Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.

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  Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future International Journal of Research in Marketing, 25(3):143--148.

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  Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233.

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  Venkataraman, S. and Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11):1688--1701.

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  Verlegh, PeeterW.J. (2007). Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives Journal of International Business Studies, 38(3):361--373.

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  Donkers, B., Verhoef, P. and \de Jong\, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190.