124 key publications

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  \Almeida Camacho\, N., \de Jong\, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.

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  Liberali, G., Urban, G. and Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.

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  Stremersch, S., \Landsman - Schwartz\, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110.

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  Verlegh, \PeeterW.J.\, Ryu, G., Tuk, \MirjamA.\ and Feick, L. (2013). Receiver responses to rewarded referrals: the motive inferences framework Journal of the Academy of Marketing Science, 41(6):669--682.

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  Lenoir, \Anne-SophieI.\, Puntoni, S., Reed, \.I. and Verlegh, \PeeterW.J.\ (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428.

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  Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.

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  \Van Horen\, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91.

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  \Van Horen\, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255.

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  Stremersch, S., Verniers, \.(. and Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price International Journal of Research in Marketing, 28(4):295--308.

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  Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.

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  \Almeida Camacho\, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.

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  \Landsman - Schwartz\, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.

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  Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.

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  Schellekens, \GabyA.C.\, Verlegh, \PeeterW.J.\ and Smidts, A. (2010). Language Abstraction in Word of Mouth Journal of Consumer Research, 37(2):207--223.

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  Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567.

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  Stremersch, S., Lehmann, D. and Dekimpe, \.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.

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  Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104.

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  Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.

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  \van Diepen\, M., Donkers, B. and Franses, \.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188.

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  Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.