134 key publications

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  Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367.

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  Hauser, J., Liberali, G. and Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.

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  Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140.

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  Sood, A., Kappe, E. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77.

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  Urban, G., Liberali, G., Bordley, R., Macdonald, E. and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.

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  Aydinli, A., Bertini, M. and Lambrecht, A. (2014). Price Promotion for Emotional Impact Journal of Marketing, 78(July):80--96.

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  Liberali, G., Urban, G. and Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.

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  Stremersch, S., Landsman - Schwartz, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110.

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  Verlegh, PeeterW.J., Ryu, G., Tuk, MirjamA. and Feick, L. (2013). Receiver responses to rewarded referrals: the motive inferences framework Journal of the Academy of Marketing Science, 41(6):669--682.

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  Lenoir, Anne-SophieI., Puntoni, S., Reed, .I. and Verlegh, PeeterW.J. (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428.

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  Dellaert, B., Donkers, B. and van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models Journal of Marketing Research, 49(3):424--434.

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  Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.

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  Peers, Y., Fok, D. and Franses, P. (2012). Modeling Seasonality in New Product Diffusion Marketing Science, 31(2):351--364.

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  Van Horen, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91.

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  Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255.

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  Almeida Camacho, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.

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  Landsman - Schwartz, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.

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  Stremersch, S., Verniers, I.(. and Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price International Journal of Research in Marketing, 28(4):295--308.

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  Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.

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  Haeubl, G., Dellaert, B. and Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search Marketing Science, 29(3):438--455.