Farace, S., Ordenes, .V., Herhausen, D., Grewal, D. and Ruyter, .D. (2026). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, 90(1):132--151.
134 key publications
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Landsman, V. and Stremersch, S. (2026). The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry Journal of Marketing Research, 63(2):298--321. -
Bayerl, A., Schoenmueller, V., Goldenberg, J. and Stahl, F. (2026). The Weekend Effect in Online Reviews Journal of Marketing Research, 63(2):211--233. -
Keller, K. and Guyt, J. (2026). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, 90(3):59--80. -
Korkames, J., Stanley, T. and Stremersch, S. (2026). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, 43(1):131--151. -
Bernritter, StefanF., Danatzis, I., Möller-Herm, J. and Sotgiu, F. (2025). Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games International Journal of Research in Marketing, 42(4):936--956. -
Libai, B., Rosario, A.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P.K., van der Lans, R., Lanz, A., Li, H.Alice, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53(1):4--28. -
Van Crombrugge, M., Breugelmans, E., Gryseels, F. and Cleeren, K. (2025). How Retailers Change Ordering Strategies When Suppliers Go Direct Journal of Marketing, 89(2):141--162. -
Herhausen, D., de Jong, D. and Grewal, D. (2025). In-Store Advertising with Digital Signage Journal of Marketing. -
Orazi, DavideC., Hamby, A., Herhausen, D., van Laer, T., Ludwig, S., Gonsalves, C. and Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Journal of the Academy of Marketing Science, 53(6):1600--1623. -
Stremersch, S., Cabooter, E., Guitart, IvanA. and Camacho, N. (2025). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, 53(1):29--51. -
Aranda, A., Vaara, E., Etchanchu, H. and Guyt, J. (2025). Discursive struggles and contested stigma extensions: Explaining the gradual stigmatization of the U.S. tobacco industry Organization Science, 36(4):1384--1415. -
Guyt, J., van Lin, A. and Keller, KristopherO. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, 44(5):1104--1124. -
Van Crombrugge, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, 53(5):1422--1446. -
Smith, .M., Kleijnen, M., Bart, Y., Pauwels, K. and Hulland, J. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games? International Journal of Research in Marketing, 42(4):996--1019. -
Du, G., Millet, K., Aydinli, A. and Argo, J. (2025). Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities Journal of Marketing Research, 62(4):624--644. -
Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672. -
Bellet, ClementS., Dubois, D. and Godart, F. (2025). Do Consumers Respond to Social Movements?: Evidence from Gender-Stereotypical Purchases After #MeToo Management Science, 71(6):4915--4941. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Van Crombrugge, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, 42(4):1058--1083.