\Almeida Camacho\, N., Nam, H., Kannan, P. and Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity Journal of Marketing, 83(2):138--157.
3 key publications
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Herhausen, D., Ludwig, S., Grewal, D., Wulf, J. and Schoegel, M. (2019). Detecting, preventing, and mitigating online firestorms in brand communities Journal of Marketing, 83(3):1--21. -
Kranzbühler, A.M., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327.