Tsekouras, D., Dellaert, B., Donkers, B. and Haubl, G.(. (2019). Product Set Granularity and Consumer Response to Recommendations Journal of the Academy of Marketing Science, 48(2):186--202.
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Affiliated authorsBenedict Dellaert, Bas Donkers
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Publication year2019
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JournalJournal of the Academy of Marketing Science