Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, :.
6 key publications
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Van Crombrugge, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :. -
Stremersch, S., Korkames, J. and Stanley, T. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :. -
Libai, B., Rosario, A.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P.K., van der Lans, R., Lanz, A., Li, H.Alice, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Van Crombrugge, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, :.