Hariharan, \.G., Landsman, V. and Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff International Journal of Research in Marketing, 41(3):567--588.
116 key publications
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Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427. -
Herhausen, D., Grewal, L., Cummings, \.H., Roggeveen, \AnneL.\, Ordenes, \.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231. -
Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65. -
Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414. -
Liberali, G. and Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models Marketing Science, 41(4):341--366. -
Hoffman, \DonnaL.\, Moreau, \C.Page\, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6. -
Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., \De Ruyter\, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161. -
\van Ewijk\, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning International Journal of Research in Marketing, 39(4):967--987. -
\van Ewijk\, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry International Journal of Research in Marketing, 39(1):288--312. -
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, \J.George\ and Teo, \.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, 68(3):1591--1594. -
Stremersch, S., Winer, R. and \Almeida Camacho\, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :. -
Avagyan, V., Camacho, N., \Van der Stede\, \WimA.\ and Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk International Journal of Research in Marketing, 39(3):907--926. -
\De Luca\, \LuigiM.\, Herhausen, D., Troilo, G. and Rossi, A. (2021). How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 49(4):790--810. -
\de Amundson\, A., Peloza, J. and Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food Journal of Marketing Research, 58(5):870--887. -
\van Ewijk\, B.J., Stubbe, A., Gijsbrechts, E. and Dekimpe, M. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2):271--289. -
Bernritter, \StefanF.\, Ketelaar, \PaulE.\ and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702. -
Jacobs, B., Fok, D. and Donkers, B. (2021). Understanding Large-Scale Dynamic Purchase Behavior Marketing Science, 40(5):844--870. -
Guitart, I. and Stremersch, S. (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales Journal of Marketing Research, 58(2):299--320. -
\Landsman - Schwartz\, V. and Stremersch, S. (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, 84(3):.