Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.
122 key publications
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Hoffman, DonnaL., Moreau, C.Page, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6. -
Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., De Ruyter, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161. -
Stremersch, S., Winer, R. and Almeida Camacho, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :. -
Avagyan, V., Camacho, N., Van der Stede, WimA. and Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk International Journal of Research in Marketing, 39(3):907--926. -
Jacobs, B., Fok, D. and Donkers, B. (2021). Understanding Large-Scale Dynamic Purchase Behavior Marketing Science, 40(5):844--870. -
De Luca, LuigiM., Herhausen, D., Troilo, G. and Rossi, A. (2021). How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 49(4):790--810. -
de Amundson, A., Peloza, J. and Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food Journal of Marketing Research, 58(5):870--887. -
Bernritter, StefanF., Ketelaar, PaulE. and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702. -
Lim, S., Donkers, B., van Dijl, P. and Dellaert, B. (2021). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions Journal of the Academy of Marketing Science, 49(4):723--742. -
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(3):478--498. -
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(6):1254--1256. -
Ikonen, I., Sotgiu, F., Aydinli, A. and Verlegh, PeeterW.J. (2020). Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis Journal of the Academy of Marketing Science, 48(3):360--383. -
Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P. and Schoegel, M. (2020). Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality Journal of Marketing Research, 57(5):917--936. -
Guyt, J. and Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events Journal of Marketing, 84(2):92--113. -
Stremersch, S. (2020). The study of important marketing issues: Reflections International Journal of Research in Marketing, 38(1):12--17. -
Babic-Rosario, A., Sotgiu, F. and de Valck, K. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448. -
Donkers, B., Dellaert, B., Waisman, R. and Haubl, G.(. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults Journal of Marketing Research, 57(6):1096--1112. -
Landsman - Schwartz, V. and Stremersch, S. (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, 84(3):. -
Guitart, I. and Stremersch, S. (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales Journal of Marketing Research, 58(2):299--320.