119 key publications

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  Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. (2024). Revenue Generation through Influencer Marketing Journal of Marketing, 88(4):40--63.

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  Bellet, \ClémentS.\, \De Neve\, \.E. and Ward, G. (2024). Does Employee Happiness Have an Impact on Productivity? Management Science, 70(3):1656--1679.

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  Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.

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  Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.

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  Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.

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  Hariharan, \.G., Landsman, V. and Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff International Journal of Research in Marketing, 41(3):567--588.

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  Herhausen, D., Grewal, L., Cummings, \.H., Roggeveen, \AnneL.\, Ordenes, \.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231.

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  Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.

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  Liberali, G. and Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models Marketing Science, 41(4):341--366.

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  Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, \J.George\ and Teo, \.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, 68(3):1591--1594.

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  Hoffman, \DonnaL.\, Moreau, \C.Page\, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6.

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  Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., \De Ruyter\, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161.

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  \van Ewijk\, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning International Journal of Research in Marketing, 39(4):967--987.

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  \van Ewijk\, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry International Journal of Research in Marketing, 39(1):288--312.

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  Stremersch, S., Winer, R. and \Almeida Camacho\, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :.

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  Bernritter, \StefanF.\, Ketelaar, \PaulE.\ and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702.

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  Jacobs, B., Fok, D. and Donkers, B. (2021). Understanding Large-Scale Dynamic Purchase Behavior Marketing Science, 40(5):844--870.

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  Avagyan, V., Camacho, N., \Van der Stede\, \WimA.\ and Stremersch, S. (2021). Financial projections in innovation selection: The role of scenario presentation, expertise, and risk International Journal of Research in Marketing, 39(3):907--926.

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  \De Luca\, \LuigiM.\, Herhausen, D., Troilo, G. and Rossi, A. (2021). How and when do big data investments pay off? The role of marketing affordances and service innovation Journal of the Academy of Marketing Science, 49(4):790--810.

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  \de Amundson\, A., Peloza, J. and Kleijnen, M. (2021). How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food Journal of Marketing Research, 58(5):870--887.