124 key publications

• 

  Stremersch, S., Cabooter, E., Guitart, \IvanA.\ and Camacho, N. (2024). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, 53:29--51.

• 

  Bellet, \ClementS.\, Dubois, D. and Godart, F. (2024). Do Consumers Respond to Social Movements?: Evidence from Gender-Stereotypical Purchases After \#MeToo Management Science, 71(6):4915--4941.

• 

  Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. (2024). Revenue Generation through Influencer Marketing Journal of Marketing, 88(4):40--63.

• 

  Bellet, \ClémentS.\, \De Neve\, \.E. and Ward, G. (2024). Does Employee Happiness Have an Impact on Productivity? Management Science, 70(3):1656--1679.

• 

  Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.

• 

  Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.

• 

  Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.

• 

  Hariharan, \.G., Landsman, V. and Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff International Journal of Research in Marketing, 41(3):567--588.

• 

  Herhausen, D., Grewal, L., Cummings, \.H., Roggeveen, \AnneL.\, Ordenes, \.V. and Grewal, D. (2023). Complaint De-Escalation Strategies on Social Media Journal of Marketing, 87(2):210--231.

• 

  \van Lin\, A., Aydinli, A., Bertini, M., \Van Herpen\, E. and \Von Schuckmann\, J. (2023). Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste Journal of Consumer Research, 50(4):663--682.

• 

  Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.

• 

  Liberali, G. and Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models Marketing Science, 41(4):341--366.

• 

  Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, \J.George\ and Teo, \.(. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics Management Science, 68(3):1591--1594.

• 

  Hoffman, \DonnaL.\, Moreau, \C.Page\, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6.

• 

  Ludwig, S., Herhausen, D., Grewal, D., Boven, L., Benoit, S., \De Ruyter\, K. and Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces Journal of Marketing, 86(4):141--161.

• 

  \van Ewijk\, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning International Journal of Research in Marketing, 39(4):967--987.

• 

  \van Ewijk\, B.J., Gijsbrechts, E. and Steenkamp, J. (2022). What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry International Journal of Research in Marketing, 39(1):288--312.

• 

  Stremersch, S., Winer, R. and \Almeida Camacho\, N. (2021). Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing Journal of Marketing, :.

• 

  Bernritter, \StefanF.\, Ketelaar, \PaulE.\ and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702.

• 

  Jacobs, B., Fok, D. and Donkers, B. (2021). Understanding Large-Scale Dynamic Purchase Behavior Marketing Science, 40(5):844--870.