Babic, A., Sotgiu, F., de Valck, K. and Bijmolt, T. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors Journal of Marketing Research, 53(3):297--318.
3 key publications
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Jacobs, B., Donkers, B. and Fok, D. (2016). Model-based Purchase Predictions for Large Assortments Marketing Science, 35(3):389--404. -
Stremersch, S. and Kappe, E. (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry Marketing Science, 35(6):915--933.