134 key publications

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  Kranzbühler, .M., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327.
• Tuk, MirjamA., Verlegh, PeeterW.J., Smidts, A. and Wigboldus, DaniëlH.J. (2019). You and I have nothing in common: The role of dissimilarity in interpersonal influence Organizational Behavior and Human Decision Processes, 151:49--60.

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  Guyt, J. and Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions International Journal of Research in Marketing, 35(3):490--508.

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  Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, J.George and Teo, .(. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972.

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  Guitart, IvanA., Gonzalez, J. and Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity International Journal of Research in Marketing, 35(3):471--489.

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  Akpinar, E., Verlegh, PeeterW.J. and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335.

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  Kappe, E., Venkataraman, S. and Stremersch, S. (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions Journal of Marketing Research, 54(5):720--736.

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  Eelen, J., Özturan, P. and Verlegh, PeeterW.J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand International Journal of Research in Marketing, 34(4):872--891.

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  Aydinli, A., Gu, Y. and Tuan Pham, M. (2017). An Experience-Utility Explanation of the Preference for Larger Assortments International Journal of Research in Marketing, 34(3):746--760.

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  Van Horen, F. and Pieters, R. (2017). Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation Journal of Consumer Research, 44(4):816--832.

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  Peers, Y., van Heerde, H.J. and Dekimpe, M. (2017). Marketing Budget Allocation Across Countries: The Role of International Business Cycles Marketing Science, 36(5):792--809.

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  Babic, A., Sotgiu, F., de Valck, K. and Bijmolt, T. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors Journal of Marketing Research, 53(3):297--318.

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  Jacobs, B., Donkers, B. and Fok, D. (2016). Model-based Purchase Predictions for Large Assortments Marketing Science, 35(3):389--404.

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  van der Wal, A.J., Van Horen, F. and Grinstein, A. (2016). The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags International Journal of Research in Marketing, 33(1):216--219.

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  Kappe, E. and Stremersch, S. (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry Marketing Science, 35(6):915--933.

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  Sotgiu, F. and Gielens, K. (2015). Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War Journal of Marketing Research, 52(6):784--800.

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  Liberali, G., Muller, E., Rust, R. and Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation International Journal of Research in Marketing, 32(3):235--237.

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  Stremersch, S., Almeida Camacho, N., Vanneste, S. and Verniers, I.(. (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals International Journal of Research in Marketing, 32(1):64--77.

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  Almeida Camacho, N., de Jong, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.

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  Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772.