Haeubl, G., Dellaert, B. and Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search Marketing Science, 29(3):438--455.
95 key publications
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Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163. -
Stremersch, S., Lehmann, D. and Dekimpe, M.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3. -
Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567. -
Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104. -
Donkers, B., van Diepen, M. and Franses, P.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223. -
Stremersch, S. and Lehmann, D. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258. -
Stremersch, S. and Van Dyck, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30. -
Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153. -
Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708. -
van Diepen, M., Donkers, B. and Franses, P.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188. -
Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future International Journal of Research in Marketing, 25(3):143--148. -
Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233. -
Donkers, B., Verhoef, P. and de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190. -
Stremersch, S. and Lehmann, D. (2007). Editorial International Journal of Research in Marketing, 24(1):1--2. -
Stremersch, S., Tellis, G., Franses, P.H. and Binken, J. (2007). Indirect Network Effects in New Product Growth Journal of Marketing, 71(3):52--74. -
Stremersch, S., Verniers, I.(. and Verhoef, P. (2007). The quest for citations: drivers of article impact Journal of Marketing, 71(3):171--193. -
Venkataraman, S. and Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11):1688--1701.