122 key publications

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  Hauser, J., Liberali, G. and Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616.

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  Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367.

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  Almeida Camacho, N., de Jong, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.

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  Sood, A., Kappe, E. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77.

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  Urban, G., Liberali, G., Bordley, R., Macdonald, E. and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46.

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  Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140.

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  Li, T., Kauffman, R., van Heck, E., Vervest, P. and Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy Information Systems Research, 25(2):345--363.

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  Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772.

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  Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146.

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  Stremersch, S., Landsman - Schwartz, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110.

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  Liberali, G., Urban, G. and Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.

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  Lenoir, Anne-SophieI., Puntoni, S., Reed, A.I. and Verlegh, PeeterW.J. (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428.

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  Verlegh, PeeterW.J., Ryu, G., Tuk, MirjamA. and Feick, L. (2013). Receiver responses to rewarded referrals: the motive inferences framework Journal of the Academy of Marketing Science, 41(6):669--682.

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  Dellaert, B., Donkers, B. and van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models Journal of Marketing Research, 49(3):424--434.

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  Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255.

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  Dellaert, B. and Haeubl, G. (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations Journal of Marketing Research, 49(2):277--288.

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  Van Horen, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91.

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  Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.

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  Noordhoff, C., Kyriakopoulos, K., Moorman, C., Pauwels, P. and Dellaert, B. (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation Journal of Marketing, 75(5):34--52.

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  Landsman - Schwartz, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.