6 key publications

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  Stremersch, S., Cabooter, E., Guitart, IvanA. and Camacho, N. (2024). Customer insights for innovation: A framework and research agenda for marketing Journal of the Academy of Marketing Science, :.

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  Stremersch, S. (2024). How can academics generate great research ideas?: Inspiration from ideation practice International Journal of Research in Marketing, 41(1):1--17.

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  Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :.

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  Dellaert, BenedictG.C., Johnson, EricJ., Duncan, S. and Baker, T. (2024). Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice Journal of Marketing, 88(1):15--30.

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  Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.

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  Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2024). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, :.