Dellaert, B., Donkers, B. and van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models Journal of Marketing Research, 49(3):424--434.
3 key publications
-
-
Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92. -
Dellaert, B. and Haeubl, G. (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations Journal of Marketing Research, 49(2):277--288.