116 key publications

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  Guyt, J. and Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events Journal of Marketing, 84(2):92--113.

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  Stremersch, S. (2020). The study of important marketing issues: Reflections International Journal of Research in Marketing, 38(1):12--17.

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  Babic-Rosario, A., Sotgiu, F. and \de Valck\, K. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448.

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  Guitart, I. and Stremersch, S. (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales Journal of Marketing Research, 58(2):299--320.

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  \Landsman - Schwartz\, V. and Stremersch, S. (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, 84(3):.

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  Kranzbühler, \.M., Zerres, A., Kleijnen, \MirellaH.P.\ and Verlegh, \PeeterW.J.\ (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(3):478--498.

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  Kranzbühler, \.M., Zerres, A., Kleijnen, \MirellaH.P.\ and Verlegh, \PeeterW.J.\ (2020). Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(6):1254--1256.

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  \Almeida Camacho\, N., Nam, H., Kannan, P. and Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity Journal of Marketing, 83(2):138--157.

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  Kranzbühler, \.M., Kleijnen, \MirellaH.P.\ and Verlegh, \PeeterW.J.\ (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327.

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  Herhausen, D., Ludwig, S., Grewal, D., Wulf, J. and Schoegel, M. (2019). Detecting, preventing, and mitigating online firestorms in brand communities Journal of Marketing, 83(3):1--21.

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  Guitart, \IvanA.\, Gonzalez, J. and Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity International Journal of Research in Marketing, 35(3):471--489.

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  Guyt, J. and Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions International Journal of Research in Marketing, 35(3):490--508.

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  Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, \J.George\ and Teo, \.(. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972.

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  \van der Wal\, \ArianneJ.\, \van Horen\, F. and Grinstein, A. (2018). Temporal myopia in sustainable behavior under uncertainty International Journal of Research in Marketing, 35(3):378--393.

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  Akpinar, E., Verlegh, \PeeterW.J.\ and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335.

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  \Van Horen\, F. and Pieters, R. (2017). Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation Journal of Consumer Research, 44(4):816--832.

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  Eelen, J., Özturan, P. and Verlegh, \PeeterW.J.\ (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand International Journal of Research in Marketing, 34(4):872--891.

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  Kappe, E., Venkataraman, S. and Stremersch, S. (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions Journal of Marketing Research, 54(5):720--736.

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  Kappe, E. and Stremersch, S. (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry Marketing Science, 35(6):915--933.

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  \van der Wal\, A.J., \Van Horen\, F. and Grinstein, A. (2016). The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags International Journal of Research in Marketing, 33(1):216--219.