Donkers, B., Dellaert, B., Waisman, R. and Haubl, \.(. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults Journal of Marketing Research, 57(6):1096--1112.
130 key publications
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Guitart, I. and Stremersch, S. (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales Journal of Marketing Research, 58(2):299--320. -
\Landsman - Schwartz\, V. and Stremersch, S. (2020). The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? Journal of Marketing, 84(3):. -
Stremersch, S. (2020). The study of important marketing issues: Reflections International Journal of Research in Marketing, 38(1):12--17. -
Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P. and Schoegel, M. (2020). Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality Journal of Marketing Research, 57(5):917--936. -
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(3):478--498. -
Kranzbühler, A.M., Zerres, A., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2020). Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters Journal of the Academy of Marketing Science, 48(6):1254--1256. -
Babic-Rosario, A., Sotgiu, F. and de Valck, K. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448. -
\Almeida Camacho\, N., Nam, H., Kannan, P. and Stremersch, S. (2018). Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity Journal of Marketing, 83(2):138--157. -
Dellaert, B. (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy Journal of the Academy of Marketing Science, 47(2):238--254. -
Tsekouras, D., Dellaert, B., Donkers, B. and Haubl, \.(. (2019). Product Set Granularity and Consumer Response to Recommendations Journal of the Academy of Marketing Science, 48(2):186--202. -
Herhausen, D., Ludwig, S., Grewal, D., Wulf, J. and Schoegel, M. (2019). Detecting, preventing, and mitigating online firestorms in brand communities Journal of Marketing, 83(3):1--21. -
Kranzbühler, A.M., Kleijnen, MirellaH.P. and Verlegh, PeeterW.J. (2019). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey Journal of the Academy of Marketing Science, 47(2):308--327. -
Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, \J.George\ and Teo, \.(. (2018). Special Issue on Data-Driven Prescriptive Analytics Management Science, 64(6):2972--2972. -
van der Wal, ArianneJ., van Horen, F. and Grinstein, A. (2018). Temporal myopia in sustainable behavior under uncertainty International Journal of Research in Marketing, 35(3):378--393. -
Akpinar, E., Verlegh, PeeterW.J. and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335. -
Guyt, J. and Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions International Journal of Research in Marketing, 35(3):490--508. -
Guitart, \IvanA.\, Gonzalez, J. and Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity International Journal of Research in Marketing, 35(3):471--489. -
Kappe, E., Venkataraman, S. and Stremersch, S. (2017). Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions Journal of Marketing Research, 54(5):720--736. -
Eelen, J., Özturan, P. and Verlegh, PeeterW.J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand International Journal of Research in Marketing, 34(4):872--891.