8 key publications

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  Schamp, C., Heitman, M., Peers, Y. and Leeflang, P. (2024). Cause-Related Marketing as Sales Promotion Journal of Marketing Research, 61(5):955--974.

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  Van Crombrugge, M., Breugelmans, E., Breiner, F. and Scheiner, ChristianW. (2024). Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand Journal of Marketing, 88(3):88--109.

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  Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.

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  Durach, ChristianF., Peers, Y., Wang, Y. and Repasky, T. (2024). Mitigating upstream disruptions: Effects of extended inventories in first- and second-tier suppliers Journal of Operations Management, 70(8):1261--1285.

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  Stremersch, S. (2024). How can academics generate great research ideas?: Inspiration from ideation practice International Journal of Research in Marketing, 41(1):1--17.

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  Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. (2024). Revenue Generation through Influencer Marketing Journal of Marketing, 88(4):40--63.

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  Bellet, ClémentS., De Neve, J.E. and Ward, G. (2024). Does Employee Happiness Have an Impact on Productivity? Management Science, 70(3):1656--1679.

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  Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing.