4 key publications

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  Lenoir, \Anne-SophieI.\, Puntoni, S., Reed, \.I. and Verlegh, \PeeterW.J.\ (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428.

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  Stremersch, S., \Landsman - Schwartz\, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110.

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  Verlegh, \PeeterW.J.\, Ryu, G., Tuk, \MirjamA.\ and Feick, L. (2013). Receiver responses to rewarded referrals: the motive inferences framework Journal of the Academy of Marketing Science, 41(6):669--682.

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  Liberali, G., Urban, G. and Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113.