Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672.
557 key publications
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Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801. -
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827. -
Boot, A. and Vladimirov, V. (2025). Disclosure, Patenting, and Trade Secrecy Journal of Accounting Research, 63(1):5--65. -
Fitzgerald, J., Stroet, P., Weissmueller, K. and van Witteloostuijn, A. (2025). Is there a foreign language effect on workplace bribery susceptibility? Evidence from a randomized controlled vignette experiment Journal of Business Ethics, 197(1):73–97. -
Guyt, J., van Lin, A. and Keller, K. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, :. -
Agostinho, R., Baptista, R., Hessels, J., Castro-Silva, H. and \van der Zwan\, P. (2025). The entrepreneurship fountain of youth: Younger management ranks generate more entrepreneurs Journal of Business Venturing, 40(4):. -
\Van Crombrugge\, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, :. -
Amin, J., van Burg, E. and Stam, W. (2025). In Search of a Soft Landing: How Premigration Work Attainments Influence Identity Transformation Processes of Refugee Entrepreneurs Organization Science, 36(3):1177--1201. -
Delios, A., Tung, RosalieL. and van Witteloostuijn, A. (2025). How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research Journal of International Business Studies, 56(4):451--460. -
Orazi, DavideC., Hamby, A., Herhausen, D., van Laer, T., Ludwig, S., Gonsalves, C. and Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Journal of the Academy of Marketing Science, :. -
Carson, E., Lamoreaux, PhillipT., Simnett, R., Thuerheimer, U. and Vanstraelen, A. (2025). Establishment of National Public Audit Oversight Boards: Descriptive Evidence and Implications for Audit Quality Journal of Accounting Research, :. -
Poelhekke, S., Vlahu, R. and Volosovych, V. (2025). Corporate Acquisitions and Bank Relationships Management Science, :. -
Biroli, P., Galama, T., \von Hinke\, S., \van Kippersluis\, H., Rietveld, N. and Thom, K. (2025). The Economics and Econometrics of Gene-Environment Interplay Review of Economic Studies, :. -
Dittmann, I., Li, \.Y., Obernberger, S. and Zheng, \.(. (2025). Equity-based compensation and the timing of share repurchases: the role of the corporate calendar Journal of Accounting and Economics, 80(1):. -
Smith, K.M., Kleijnen, M., Bart, Y., Pauwels, K. and Hulland, J. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games? International Journal of Research in Marketing, :. -
Gryglewicz, S. and Kolb, A. (2025). Strategic Pricing in Volatile Markets Operations Research, 73(1):444--460. -
Bernritter, StefanF., Danatzis, I., Möller-Herm, J. and Sotgiu, F. (2025). Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games International Journal of Research in Marketing, :.