563 key publications

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  Van Crombrugge, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :.

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  Stremersch, S., Korkames, J. and Stanley, T. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :.

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  Dellaert, BenedictG.C., Johnson, EricJ., Duncan, S. and Baker, T. (2024). Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice Journal of Marketing, 88(1):15--30.

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  Menkveld, A., Dreber, A., Holzmeister, F., Huber, J., Johanesson, M., Kirchler, M., Neusüss, S., Razen, M., Weitzel, U., Vladimirov, V., Caskurlu, T. and co-authors, O. (2024). Nonstandard Errors The Journal of Finance, 79(3):2339--2390.

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  Keller, K., Guyt, J. and Grewal, R. (2024). Soda Taxes and Marketing Conduct Journal of Marketing Research, 61(3):393--410.

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  Hariharan, V., Landsman, V. and Stremersch, S. (2024). The Detailing Response of Branded Drug Firms to Generic Entry International Journal of Research in Marketing, :.

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  Bosma, B. and van Witteloostuijn, A. (2024). Machine learning in international business Journal of International Business Studies, 55(6):676--702.

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  Flory, JeffreyA., Leibbrandt, A., Rott, C. and Stoddard, O. (2024). Leader Signals and “Growth Mindset”: A Natural Field Experiment in Attracting Minorities to High-Profile Positions Management Science, 70(8):4953--4973.

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  Huo, Z., Pedroni, M. and Pei, G. (2024). Bias and Sensitivity under Ambiguity American Economic Review, 114(12):4091--4133.

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  Pérignon, C., Akmansoy, O., Hurlin, C., Dreber, A., Holzmeister, F., Huber, J., Johannesson, M., Kirchler, M., Menkveld, AlbertJ., Razen, M. and Weitzel, U. (2024). Computational Reproducibility in Finance: Evidence from 1,000 Tests Review of Financial Studies, 37(11):3558--3593.

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  Gregori, M., de Jong, M. and Pieters, R. (2024). Proven and New Survey Techniques to Obtain Sensitive Information from Consumers Journal of Marketing Research, :.

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  Benischke, M., Bhaskarabhatla, A. and Singh, R. (2024). The Effect of Incoming Board Interlocks With Public Firms on Private Firms’ Survival: Large-Scale Evidence From India Journal of Management, 50(5):1939--1971.

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  Amodio, F., Hoey, S. and Schneider, J. (2024). Work Style Diversity and Diffusion Within and Across Organizations: Evidence from Soviet-Style Hockey Management Science, 70(4):2294--2314.

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  Simsek, Z., Heavey, C., König, A. and Stam, W. (2024). Leading digital transformation in incumbent firms: A strategic entrepreneurship framing Strategic Entrepreneurship Journal, 18(1):91--102.

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  Engelmann, J., Lebreton, M., Salem-Garcia, N., Schwardmann, P. and van der Weele, J.J. (2024). Anticipatory Anxiety and Wishful Thinking American Economic Review, 114(4):926--960.

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  Aranda, A., Vaara, E., Etchanchu, H. and Guyt, J. (2024). Discursive struggles and contested stigma extensions: Explaining the gradual stigmatization of the U.S. tobacco industry Organization Science, :.

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  Stremersch, S. (2024). How can academics generate great research ideas?: Inspiration from ideation practice International Journal of Research in Marketing, 41(1):1--17.

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  Gryglewicz, S., Mayer, S. and Morellec, E. (2024). The Dynamics of Loan Sales and Lender Incentives Review of Financial Studies, 37(8):2403--2460.

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  Fišar, M., Greiner, B., Huber, C., Katok, E., Ozkes, A., Karmaziene, E. and Tümer-Alkan, G. (2024). Reproducibility in Management Science Management Science, 70(3):1343--1356.

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  Benos, E., Huang, W., Menkveld, A. and Vasios, M. (2024). The Cost of Clearing Fragmentation Management Science, 70(6):3581--3596.