5 key publications

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  Stremersch, S., Weiss, M., Dellaert, B. and Frambach, R. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350.

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  Donkers, B., Franses, P.H. and Verhoef, P. (2003). Selective Sampling for Binary Choice Models Journal of Marketing Research, 40(4):492--497.

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  Wakker, P. (2003). The Data of Levy and Levy (2002) 'Prospect Theory: Much Ado about Nothing?' Actually Support Prospect Theory Management Science, 49:979--981.

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  Tellis, G., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208.

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  Plug, E. and Vijverberg, W. (2003). Schooling, family background, and adoption: Is it nature or is it nurture Journal of Political Economy, 111:611--641.