Guitart, I., Gonzalez, J. and Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity International Journal of Research in Marketing, 35(3):471--489.
25 key publications
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Weber, M., Duffy, J. and Schram, A. (2018). An Experimental Study of Bond Market Pricing The Journal of Finance, 73(4):1857--1892. -
Li, Z., Muller, J., Wakker, P. and Wang, T. (2018). The Rich Domain of Ambiguity Explored Management Science, 64(7):3227--3240. -
De Ree, J., Muralidharan, K., Pradhan, M. and Rogers, H. (2018). Double for nothing? Experimental evidence on an unconditional teacher salary increase in Indonesia Quarterly Journal of Economics, 133(2):993--1039. -
Akpinar, E., Verlegh, PeeterW.J. and Smidts, A. (2018). Sharing product harm information: The effects of self-construal and self-relevance International Journal of Research in Marketing, 35(2):319--335.