Stremersch, S. and Kappe, E. (2016). Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry Marketing Science, 35(6):915--933.
23 key publications
filtered by:
-
-
Terjesen, S., Hessels, J. and Li, D.(. (2016). Comparative International Entrepreneurship research: A review and research agenda Journal of Management, 42(1):299--344. -
Reeven, P. and Pennings, E. (2015). On the Relation between Multimarket Contact and Service Quality: Mutual Forbearance or Network Coordination? Strategic Management Journal, 37(10):2121--2134.