Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.
484 key publications
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Miric, M., Özalp, H. and Yilmaz, E. (2023). Trade-offs to using standardized tools: Innovation enablers or creativity constraints? Strategic Management Journal, 44(4):909--942.
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Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.
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Delfgaauw, J., Dur, R., Onemu, O. and Sol, J. (2022). Team Incentives, Social Cohesion, and Performance: A Natural Field Experiment Management Science, 68(1):230--256.
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Dur, R., Kvaløy, O. and Schöttner, A. (2022). Leadership Styles and Labor-Market Conditions Management Science, 68(4):3150--3168.
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Stremersch, S., Camacho, N., Keko, E. and Wuyts, S. (2022). Grassroots innovation success: The role of self-determination and leadership style International Journal of Research in Marketing, 39(2):396--414.
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Dau, L.A., Santangelo, GraziaD. and van Witteloostuijn, A. (2022). Replication studies in international business Journal of International Business Studies, 53(2):215--230.
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Liberali, G. and Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models Marketing Science, 41(4):341--366.
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Eeckhoudt, L. and Laeven, R. (2022). Dual moments and risk attitudes Operations Research, 70(3):1330--1341.
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van Angeren, J., Vroom, G., McCann, B., Podoynitsyna, K. and Langerak, F. (2022). Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market Strategic Management Journal, 43(10):2066--2100.
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Baley, I., Figueiredo, A. and Ulbricht, R. (2022). Mismatch Cycles Journal of Political Economy, :.
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Hendershott, T., Menkveld, AlbertJ., Praz, R. and Seasholes, M. (2022). Asset Price Dynamics with Limited Attention Review of Financial Studies, 35(2):962--1008.
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Bleichrodt, H., Potter van Loon, RogierJ.D. and Prelec, D. (2022). Beta-Delta or Delta-Tau? A Reformulation of Quasi-Hyperbolic Discounting Management Science, 68(8):6326--6335.
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Casoria, F., Reuben, E. and Rott, C. (2022). The Effect of Group Identity on Hiring Decisions with Incomplete Information Management Science, 68(8):6336--6345.
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König, M., Storesletten, K., Song, Z. and Zilibotti, F. (2022). From Imitation to Innovation: Where Is All That Chinese R&D Going? Econometrica, 90(4):1615--1654.
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Almeida, C. and Freire, G. (2022). Pricing of index options in incomplete markets Journal of Financial Economics, 144(1):174--205.
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Rietveld, N. and Patel, PankajC. (2022). A critical assessment of the National Entrepreneurship Context Index of the Global Entrepreneurship Entrepreneurship Theory and Practice, :.
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Hoffman, DonnaL., Moreau, C.Page, Stremersch, S. and Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook Journal of Marketing, 86(1):1--6.
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Schwardmann, P., Tripodi, E. and van der Weele, J.J. (2022). Self-Persuasion: Evidence from Field Experiments at International Debating Competitions American Economic Review, 112(4):1118--1146.
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Perotti, E. and Rola-Janicka, M. (2022). The Good, the Bad and the Missed Boom Review of Financial Studies, 35(11):5025–5056.