Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.
27 key publications
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Hariharan, V.G., Landsman, V. and Stremersch, S. (2023). Branded response to generic entry: Detailing beyond the patent cliff International Journal of Research in Marketing, :.
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Twemlow, M., Tims, M. and Khapova, SvetlanaN. (2023). A process model of peer reactions to team member proactivity Human Relations, 76(9):1317--1351.
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Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
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Gryglewicz, S. and Kolb, A. (2023). Strategic Pricing in Volatile Markets Operations Research, :.
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Biais, B., Bisière, C., Bouvard, M., Casamatta, C. and Menkveld, AlbertJ. (2023). Equilibrium Bitcoin Pricing The Journal of Finance, 78(2):967--1014.
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Keller, K., Guyt, J. and Grewal, R. (2023). Soda Taxes and Marketing Conduct Journal of Marketing Research, :.