Steenkamp, J., de Jong, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214.
24 key publications
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Stremersch, S., Lehmann, D. and Dekimpe, M.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.
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Steenkamp, J. and de Jong, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.
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Zhou, C. and Van Witteloostuijn, A. (2010). Institutional constraints and ecological processes: Evolution of foreign-invested enterprises in the Chinese construction industry, 1993-2006 Journal of International Business Studies, 41(3):539--556.