23 key publications

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  de Jong, M., Pieters, F. and Fox, J. (2010). Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires Journal of Marketing Research, 47(1):14--27.

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  Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.

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  Parker, SimonC. and van Witteloostuijn, A. (2010). A General framework for estimating multidimensional contingency fit Organization Science, 21(2):540--553.