Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672.
39 key publications
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Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, \DarrenW.\ (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801. -
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827. -
Heilmann, C. and Szymanowska, M. (2025). The Ethics of FIRE Journal of Business Ethics, :. -
Guyt, J., \van Lin\, A. and Keller, K. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, 44(5):1104--1124. -
Herhausen, D., \de Jong\, D. and Grewal, D. (2025). In-Store Advertising with Digital Signage Journal of Marketing, :. -
Khanagha, S., Ansari, S., Rindova, V. and Özalp, H. (2025). The Orchestrator’s Dilemma: How Ericsson Strategically Recombined Resource Commitments and Signaling Tactics to Outmaneuver WiMAX Journal of Management, :. -
Fitzgerald, J., Stroet, P., Weissmueller, K. and \van Witteloostuijn\, A. (2025). Is there a foreign language effect on workplace bribery susceptibility? Evidence from a randomized controlled vignette experiment Journal of Business Ethics, 197(1):73–97. -
Agostinho, R., Baptista, R., Hessels, J., Castro-Silva, H. and \van der Zwan\, P. (2025). The entrepreneurship fountain of youth: Younger management ranks generate more entrepreneurs Journal of Business Venturing, 40(4):. -
\Van Crombrugge\, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, 53(5):1422--1446. -
Amin, J., \van Burg\, E. and Stam, W. (2025). In Search of a Soft Landing: How Premigration Work Attainments Influence Identity Transformation Processes of Refugee Entrepreneurs Organization Science, 36(3):1177--1201. -
Delios, A., Tung, \RosalieL.\ and \van Witteloostuijn\, A. (2025). How to intelligently embrace generative AI: The first guardrails for the use of GenAI in IB research Journal of International Business Studies, 56(4):451--460. -
Klyver, K., Hou, Y., \van Burg\, E. and Elfring, T. (2025). Network Agency in Entrepreneurship: A Synthesis and Outlook Entrepreneurship Theory and Practice, :. -
Carson, E., Lamoreaux, \PhillipT.\, Simnett, R., Thuerheimer, U. and Vanstraelen, A. (2025). Establishment of National Public Audit Oversight Boards: Descriptive Evidence and Implications for Audit Quality Journal of Accounting Research, :. -
Poelhekke, S., Vlahu, R. and Volosovych, V. (2025). Corporate Acquisitions and Bank Relationships Management Science, :. -
Aranda, A., Vaara, E., Etchanchu, H. and Guyt, J. (2025). Discursive struggles and contested stigma extensions: Explaining the gradual stigmatization of the U.S. tobacco industry Organization Science, 36(4):1384--1415. -
Orazi, \DavideC.\, Hamby, A., Herhausen, D., \van Laer\, T., Ludwig, S., Gonsalves, C. and Grewal, D. (2025). Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing Journal of the Academy of Marketing Science, :. -
Golez, B. and Koudijs, P. (2025). Equity duration and predictability Journal of Financial Economics, 172:.