Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672.
30 key publications
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Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :. -
Boot, A. and Vladimirov, V. (2025). Disclosure, Patenting, and Trade Secrecy Journal of Accounting Research, 63(1):5--65. -
Goyal, A., Reed, \AdamV.\, Smajlbegovic, E. and Soebhag, A. (2025). Stealthy shorts: Informed liquidity supply Journal of Financial Economics, 172:. -
Farace, S., Ordenes, F.V., Herhausen, D., Grewal, D. and Ruyter, K.D. (2025). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, :. -
\Van Crombrugge\, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :. -
Stremersch, S., Korkames, J. and Stanley, T. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :. -
Libai, B., Rosario, \.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, \P.K.\, \van der Lans\, R., Lanz, A., Li, \H.Alice\, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Hummel, JochemT., Berends, H. and Tuertscher, P. (2025). From Boundary Objects to Boundary Infrastructure: A Process Study of Collaboration between Big Science and Big Business Journal of Management Studies, 62(4):1644--1679. -
Golez, B. and Koudijs, P. (2025). Equity duration and predictability Journal of Financial Economics, 172:. -
Maragno, D., Wiberg, H., Bertsimas, D., Birbil, S., den Hertog, D. and Fajemisin, A. (2025). Mixed-Integer Optimization with Constraint Learning Operations Research, :. -
van den Broek, E., Sergeeva, AnastasiaV. and Huysman, M. (2025). Is There Fairness in AI? Journal of Management Studies, :. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827. -
Boon, C., Jiang, K. and Eckardt, R. (2025). The Role of Time in Strategic Human Resource Management Research: A Review and Research Agenda Journal of Management, 51(1):172--211. -
Fitzgerald, J., Stroet, P., Weissmueller, K. and van Witteloostuijn, A. (2025). Is there a foreign language effect on workplace bribery susceptibility? Evidence from a randomized controlled vignette experiment Journal of Business Ethics, 197(1):73–97. -
Guyt, J., van Lin, A. and Keller, K. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, :. -
Agostinho, R., Baptista, R., Hessels, J., Castro-Silva, H. and \van der Zwan\, P. (2025). The entrepreneurship fountain of youth: Younger management ranks generate more entrepreneurs Journal of Business Venturing, 40(4):. -
\Van Crombrugge\, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, :. -
Amin, J., van Burg, E. and Stam, W. (2025). In Search of a Soft Landing: How Premigration Work Attainments Influence Identity Transformation Processes of Refugee Entrepreneurs Organization Science, 36(3):1177--1201. -
Delios, A., Tung, RosalieL. and van Witteloostuijn, A. (2025). How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research Journal of International Business Studies, 56(4):451--460.