Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672.
39 key publications
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\Van Crombrugge\, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :. -
Korkames, J., Stanley, T. and Stremersch, S. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :. -
Libai, B., Rosario, \.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, \P.K.\, \van der Lans\, R., Lanz, A., Li, \H.Alice\, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28. -
Hummel, \JochemT.\, Berends, H. and Tuertscher, P. (2025). From Boundary Objects to Boundary Infrastructure: A Process Study of Collaboration between Big Science and Big Business Journal of Management Studies, 62(4):1644--1679. -
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, \DarrenW.\ (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117. -
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801. -
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :. -
Pitkäjärvi, A. and Vacca, M. (2025). Comments to the Editor on “The Willingness to Pay for Diversification” Management Science, 71(6):4825--4827. -
Goyal, A., Reed, \AdamV.\, Smajlbegovic, E. and Soebhag, A. (2025). Stealthy shorts: Informed liquidity supply Journal of Financial Economics, 172:. -
Farace, S., Ordenes, \.V., Herhausen, D., Grewal, D. and Ruyter, \.D. (2025). Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication Journal of Marketing, 90(1):132--151. -
Kim, B., \Rezazade Mehrizi\, \.H. and Bailey, \DianeE.\ (2025). Interlacing Situated and Algorithmic Modes of Knowledge Work: A Workplace Jurisdiction Perspective Academy of Management Journal, 68(5):907--938. -
Nyberg, A., Schleicher, \DeidraJ.\, Bell, \BradfordS.\, Boon, C., Cappelli, P., Collings, \DavidG.\, \Dalle Molle\, \JosephE.\, Feuerriegel, S., Gerhart, B., Jeong, Y., Korsgaard, \M.Audrey\, Minbaeva, D., Ployhart, \RobertE.\, Tambe, P., Weller, I., Wright, \PatrickM.\ and Yakubovich, V. (2025). A Brave New World of Human Resources Research: Navigating Perils and Identifying Grand Challenges of the GenAI Revolution Journal of Management, 51(6):2677 –2718. -
Heilmann, C. and Szymanowska, M. (2025). The Ethics of FIRE Journal of Business Ethics, :. -
Guyt, J., \van Lin\, A. and Keller, K. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, 44(5):1104--1124. -
Herhausen, D., \de Jong\, D. and Grewal, D. (2025). In-Store Advertising with Digital Signage Journal of Marketing, :. -
Khanagha, S., Ansari, S., Rindova, V. and Özalp, H. (2025). The Orchestrator’s Dilemma: How Ericsson Strategically Recombined Resource Commitments and Signaling Tactics to Outmaneuver WiMAX Journal of Management, :. -
Fitzgerald, J., Stroet, P., Weissmueller, K. and \van Witteloostuijn\, A. (2025). Is there a foreign language effect on workplace bribery susceptibility? Evidence from a randomized controlled vignette experiment Journal of Business Ethics, 197(1):73–97. -
Agostinho, R., Baptista, R., Hessels, J., Castro-Silva, H. and \van der Zwan\, P. (2025). The entrepreneurship fountain of youth: Younger management ranks generate more entrepreneurs Journal of Business Venturing, 40(4):. -
\Van Crombrugge\, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, 53(5):1422--1446.