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25-028/XII - Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior

  • Authors
    Arjen van Lin, Tilburg University; Kristopher Keller, University of North Carolina; Jonne Guyt, University of Amsterdam
  • Publication date
    April 17, 2025
  • Keywords
    retailing, store flyer, natural experiment, advertising, responsible retailing, feature promotions
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