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Home | Events Archive | Marketing and Machine Learning
Seminar

Marketing and Machine Learning


  • Series
    BDS Marketing Seminars
  • Speakers
    Gijs Overgoor (University of Rochester) and Bill Rand (North Carolina State University, United States)
  • Field
    Marketing, Data Science
  • Location
    Online
  • Date and time

    September 13, 2022
    15:30 - 16:00

This seminar series is also part of the coursework of the research master course “Marketing Science”. Each seminar lasts about 30 minutes and are followed by a “behind the scene” chat with the speaker for PhD and research master students.


September 13: Marketing and Machine Learning

15:30 Gijs Overgoor (University of Rochester, United States) and Bill Rand (North Carolina State University, United States) -- Online


16:00 Discussion for PhD students and research master students – Online

September 20: Managerial problems: Using new tools to solve them

15:00 Michiel van Crombrugge (Erasmus University Rotterdam) -- Online

15:30 Dennis Herhausen (Vrije Universiteit Amsterdam) -- Online

16:00 Discussion for PhD students and research master students

September 27: Retailing in the 21st

century

15:30 Katrijn Gielens (UNC Kenan Flagler, United States) – Online

16:00 Discussion for PhD students and research master students

• October 4: Multi-channel Marketing

15:00 Nicolas Padilla (London Business School, United Kingdom) -- Online

15:30 Koen Pauwels (Northeastern University, United States) – Online

16:00 Discussion for PhD students and research master students