Seminar
Growth in Saturated Market: A Markov-based Network Optimization Approach
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Speaker
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FieldData Science and Econometrics
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LocationVrije Universiteit Amsterdam, De Boelelaan, VU main building
Amsterdam -
Date and time
February 12, 2026
16:00 - 17:00
Abstract
In mature markets where total demand is fixed, competitive growth depends not only on attracting customers but also on the timing of their purchases. Yet most quantitative marketing models--whether probabilistic choice, state-dependent demand, or network-based diffusion--capture which option consumers switch to but not when switching occurs, despite substantial heterogeneity in purchase timing driven by frictions, habits, and depletion dynamics.