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Home | Events Archive | Impact of Jumbo stopping Meat Promotion on Consumer Meat Consumption
Research Master Pre-Defense

Impact of Jumbo stopping Meat Promotion on Consumer Meat Consumption

  • Location
    Roeterseilandcampus RecE 5.07
    Amsterdam
  • Date and time

    July 09, 2026
    13:00 - 15:00

Jumbo stopped fresh meat promotion in 2024 May to help with goal of healthy protein transition. We study how this impacts the amount of meat consumption from consumer side and if it was successful in acheiving its goal.