Wuyts, S.(., Stremersch, S., van den Bulte, C. and Franses, P.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.
11 key publications
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Plug, E. (2004). Estimating the effect of mother's schooling on children's schooling using a sample of adoptees American Economic Review, 94(1):358--368. -
Fok, D. and Franses, P.H. (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model International Journal of Research in Marketing, 21(2):159--177. -
Wuyts, S.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100. -
Boone, C., Van Olffen, W., Van Witteloostuijn, A. and De Brabander, B. (2004). The genesis of top management team diversity: Selective turnover among top management teams in Dutch newspaper publishing, 1970-94 Academy of Management Journal, 47(5):633--656. -
van den Bulte, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544. -
Goeree, J. and Offerman, T. (2004). The Amsterdam Auction Econometrica, 72(1):281--294. -
Stremersch, S. and Tellis, G. (2004). Understanding and managing international growth of new products International Journal of Research in Marketing, 21(4):421--438. -
Gautier, P. and Teulings, C. (2004). The right man for the job Review of Economic Studies, 71(2):553--580. -
Bröcheler, V., Maijoor, S. and van Witteloostuijn, A. (2004). Auditor human capital and audit firm survival. The Dutch audit industry in 1930-1992 Accounting, Organizations and Society, 29(7):627--646. -
Janssen, M.C.W. and Moraga-González, J.L. (2004). Strategic pricing, consumer search and the number of firms Review of Economic Studies, 71(4):1089--1118.