4 key publications

• 

  Stremersch, S. and Verhoef, P. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4):585--594.

• 

  Dellaert, B. and Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity Journal of Marketing Research, 42(2):219--227.

• 

  Verlegh, P., Steenkamp, J. and Meulenberg, M. (2005). Country-of-origin effects in consumer processing of advertising claims International Journal of Research in Marketing, 22(2):127--139.

• 

  Wendel, S. and Dellaert, B. (2005). Situation variation in consumers' media channel consideration Journal of the Academy of Marketing Science, 33(4):575--584.