5 key publications

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  Donkers, B., Verhoef, P. and de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190.

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  Venkataraman, S. and Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11):1688--1701.

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  Stremersch, S., Verniers, I.(. and Verhoef, P. (2007). The quest for citations: drivers of article impact Journal of Marketing, 71(3):171--193.

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  Stremersch, S., Tellis, G., Franses, P.H. and Binken, J. (2007). Indirect Network Effects in New Product Growth Journal of Marketing, 71(3):52--74.

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  Stremersch, S. and Lehmann, D. (2007). Editorial International Journal of Research in Marketing, 24(1):1--2.