Borm, P., Estevez Fernandez, M.A. and Fiestras-Janeiro, M. (2009). Competitive environments and protective behavior Games and Economic Behavior, 67(1):245--252.
24 key publications
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Donkers, B., van Diepen, M. and Franses, P.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133. -
Stam, W. (2009). When does community participation enhance the performance of open source software companies? Research Policy, 38(8):1288--1299. -
de Jong, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689.