Haeubl, G., Dellaert, B. and Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search Marketing Science, 29(3):438--455.
23 key publications
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de Jong, M., Pieters, F. and Fox, J. (2010). Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires Journal of Marketing Research, 47(1):14--27. -
Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.