25 key publications

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  Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567.

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  van Rosmalen, J., van Herk, H. and Groenen, PatrickJ.F. (2010). Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model Journal of Marketing Research, 47(1):157--172.

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  Steenkamp, J. and de Jong, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.

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  van Nierop, E., Bronnenberg, B., Paap, R., Franses, P.H. and Wedel, M. (2010). Retrieving Unobserved Consideration Sets from Household Panel Data Journal of Marketing Research, 47(1):63--74.

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  Dittmann, I. (2010). Discussion of 'Are CEOs compensated for value destroying growth in earnings?' Review of Accounting Studies, 15(3):578--583.