24 key publications

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  Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.

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  Agterberg, L., van den Hooff, B.J., Huysman, M. and Soekijad, M. (2010). Keeping the wheels turning: The dynamics of managing networks of practice Journal of Management Studies, 47(1):85--108.

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  Schellekens, GabyA.C., Verlegh, PeeterW.J. and Smidts, A. (2010). Language Abstraction in Word of Mouth Journal of Consumer Research, 37(2):207--223.

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  Steenkamp, J. and \de Jong\, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.