6 key publications

• 

  Almeida Camacho, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.

• 

  Landsman - Schwartz, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.

• 

  Noordhoff, C., Kyriakopoulos, K., Moorman, C., Pauwels, P. and Dellaert, B. (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation Journal of Marketing, 75(5):34--52.

• 

  Stremersch, S., Verniers, I.(. and Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price International Journal of Research in Marketing, 28(4):295--308.

• 

  Koehler, C., Breugelmans, E. and Dellaert, B. (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications Journal of Management Information Systems, 27(4):231--260.

• 

  Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.