23 key publications

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  Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.

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  Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255.

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  Calli, M., Weverbergh, M. and Franses, P.H. (2012). The effectiveness of high-frequency direct-response commercials International Journal of Research in Marketing, 29(1):98--109.