Dellaert, B. and Haeubl, G. (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations Journal of Marketing Research, 49(2):277--288.
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Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255. -
Calli, M., Weverbergh, M. and Franses, P.H. (2012). The effectiveness of high-frequency direct-response commercials International Journal of Research in Marketing, 29(1):98--109.