Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.
29 key publications
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Peers, Y., Fok, D. and Franses, P. (2012). Modeling Seasonality in New Product Diffusion Marketing Science, 31(2):351--364. -
Calli, M., Weverbergh, M. and Franses, P.H. (2012). The effectiveness of high-frequency direct-response commercials International Journal of Research in Marketing, 29(1):98--109. -
Van Horen, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91. -
Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255. -
Bakker, A., Tims, M. and Derks, D. (2012). Proactive personality and job performance: the role of job crafting and work engagement Human Relations, 65(10):1359--1378. -
Mihalache, R., Jansen, J., Van den Bosch, .A.J. and Volberda, H. (2012). Offshoring and Firm Innovativeness: The Moderating Role of Top Management Team Attributes Strategic Management Journal, 33(13):1480--1498. -
Volberda, H., van der Weerdt, N.P., Verwaal, E., Stienstra, M. and Verdu, AntonioJ. (2012). Contingency Fit, Institutional Fit and Firm Performance: A Meta-fit Approach to Organization Environment Relationships Organization Science, 23(4):1040--1054. -
Toubia, O., de Jong, M., Stieger, D. and Fueller, J. (2012). Measuring Consumer Preferences Using Conjoint Poker Marketing Science, 31(1):138--156.